Date: Tuesday, November 09, 2010
Time: 1:00 PM - 2:30 PM (ET)
The Federal Trade Commission has issued revisions to its environmental “Green Guides," which provide comprehensive guidance to advertisers on how to make claims about the environmental attributes of their products and operations. The proposed changes to the guides, which are still subject to comment by industry, will significantly restrict many common "green" advertising claims, requiring more careful qualification and much stronger proof than in the past. In addition, the guides will address many new claims for the first time, such as those regarding carbon offsets, carbon neutrality, renewable content, renewable energy use, and the use of pre-consumer recycled content. The revised guides therefore, will have far-reaching implications for marketers both in their advertising and the way they conduct operations.
In this 90-minute session, Chris Cole and Craig Moyer, partners in the law firm of Manatt, Phelps & Phillips, LLP and experts in advertising law and environmental law, respectively, together with additional guest speakers will review the proposed changes. The session is designed to help you:
• Understand how the guides will shape marketing and legal strategies
• Identify areas where the FTC is likely to take future enforcement
• Strategize how to maximize competitive advantage under the changing standards
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